About Story to Market

Why S2M?

The way we have done things in the past has had quite strict divisions and hierarchies, and although some producers and writers have worked outside of those boundaries, most don’t. And that is reflected in the way that for example development is financed. People will happily put in development money for a writer if they think the project is interesting to them, but they would never put in money for a marketing consultant to advise a producer on a story concept before a writer was involved and before anything had been written. The only reason people have a problem even thinking of that is because it contradicts the way we used to do it. At S2M we know these changes are happening and they are going to transform development in particular over the next five or ten years. That’s why S2M exists, to explore these changes, and to help industry professionals understand them and become fluent in story development and marketing at the same time, using marketing tools to help make your stories and projects more interesting not as things to sell, but as stories. And to make sure that from the first moment a project starts to form, everyone involved knows what they need to be thinking about in order to make sure it reaches its audience.