EVENT (A)
S2M (Story2Market) SEMINAR
November 10th@AGORA TIFF 62, Warehouse C at 11.00-13.00

The S2M (Story2Market) seminar will be launched at Thessaloniki International Film Festival, on November 10, 2021. The seminar will focus on how to use online marketing materials to explore a story through development. Market professionals will start thinking how to collaborate with writers in this process. Producers will think how to manage, structure and budget this new form of development.

Speakers:
Steven Cleary, development consultant
Mathias Noschis, film marketing strategist and head of film mark

eting company Alphapanda
Vicky Micha, consultant and producer, Asterisk *,
Moderator:  Christina Liapi, Heretic Outreach sales re

presentative.

Watch the event here:

In the Screen Industries, a project’s evolution divides into Development, Production, and Exploitation. Production and Exploitation transformed with the digital revolution. Development resisted, fearing radical change damaged the creative process. But change due to the digital revolution is inevitable for Development and offers opportunities for professionals and companies in Europe who embrace those changes. S2M SEMINAR will offer an insight to Professional Skills and Project Development, teaming story and with market professionals to create stories in a new way, combining story and marketing techniques at a much earlier stage than before. This fuses story development and marketing into a new kind of Development, where professionals learn new skills, add new professionals to their key team, and learn techniques utilizing new, digital tools. S2M SEMINAR will focus on how to use online marketing materials to explore a story through development. Market professionals will start thinking how to collaborate with writers in this process. Producers will think how to manage, structure and budget this new form of development.